Incidental Design work and promotional assets

Part of being a course instructor and content creator was all the incidental content I had to design. From thumbnails, social media banners, and blog artwork, the skill revolved around producing something that was eye-catching and told the story. Here’s a small collection of work for various projects I had to produce over the years.

When a course is finished, The marketing content has to fit a number of formats – from various social media, to banners for popular blogs. The most widely shared asset is the trailer.

Then, a set of promotional assets need to be produced for various outlets.

As you can see, it goes beyond cropping of a single promotional asset. It is made of components which can be remixed to fit a format, but logos, fonts, and messaging are consistent. I was responsible for designing the content, then supplying it to my team so it could go out the the appropriate places.